Marketing is not a function. Two years later.

What it really takes to turn marketing into culture inside organizations. Lessons from two years between strategy, reality, and change.

19 hrs ago • Nadia Panato

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When Marketing meets HR

Building a coherent Brand from the inside out

Mar 17 • Nadia Panato

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January 2026

Listening to customers is not a task. It’s a culture.

Why real listening in B2B starts before strategy, and changes everything after it.

Jan 25 • Nadia Panato

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Data tells you What. People tell you Why.

Why listening to customers still matters, even in B2B

Jan 4 • Nadia Panato

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April 2025

Market the Marketing Team: how to make your story work for you

Make Noise. Be Seen. Drive Change..

Apr 28, 2025 • Nadia Panato

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January 2025

The synergy between sales and marketing: processes and skills for value creation.

A deeper response to the conversation during Sales vs Marketing, an event by Delivera Consulting.

Jan 28, 2025 • Nadia Panato

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December 2024

Aligning Sales and Marketing for sustainable growth

How collaboration transforms teams, enhances customer experiences, and drives results.

Dec 19, 2024 • Nadia Panato

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November 2024

It's November! How are you doing with your marketing budget?

Think outside the spreadsheet!

Nov 4, 2024 • Nadia Panato

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October 2024

Creating Spaces for Meaningful Connections

A Guide to Crafting Engaging Spaces for Trade Shows

Oct 15, 2024 • Nadia Panato

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August 2024

Are Trade Shows Still Worth It for B2B Marketing?

Leveraging the Unique Value of In-Person Events in a Digital Age. #5

Aug 19, 2024 • Nadia Panato

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July 2024

Building Clear, Effective Briefs

Brief and Mighty: How Clear Direction Leads to Extraordinary Results. #4

Jul 31, 2024 • Nadia Panato

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March 2024

In-house vs. outsourced marketing activities: finding the right balance

How I choose the best marketing partners for my projects. #3

Mar 4, 2024 • Nadia Panato

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